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November Luncheon - Employer Branding That Works: Building Authentic Connections for Talent Success

  • 4 Nov 2026
  • 11:30 AM - 1:00 PM
  • Dead Fish Grill 2207 Lake Rd Belton, TX
  • 50
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SPEAKER

ALEX HER

PRESENTATION SUMMARY

Employer branding isn’t just a buzzword—it’s a strategic advantage. In today’s competitive talent market, organizations of all sizes need to stand out authentically. This session will explore practical ways to create and communicate a compelling employer brand that resonates with diverse audiences, including veterans and underrepresented groups. We’ll cover how recruitment marketing and inclusive messaging can strengthen your talent pipeline and drive business success—without falling into token gestures.

Key Takeaways:

  • Understand what employer branding is and why it matters for organizations of any size.
  • Learn how to connect recruitment marketing with diversity initiatives to attract a broader talent pool.
  • Discover strategies for authentic representation beyond “check-the-box” posts for cultural moments.
  • Gain tips for measuring impact using data-driven approaches that show real business value.
  • Explore how smaller organizations can compete with big brands by leveraging employer branding effectively."

SPEAKER BIO

Alex is a global employer brand storyteller, currently residing in Austin, TX, and enjoys all things employer branding, recruitment marketing, and candidate experience. Outside of work, he's also a founder of CommonThread (global community for EB/Comms/Candidate Experience), does public speaking, and provides mentoring advice to fellow practitioners. When he's not working he enjoys traveling, being with family, music, karaoke, movies, podcasts, and mentoring others. 


CANCELLATION POLICY

If you cannot make the event, please let us know by noon on the Friday prior to the event by sending us an to email centexshrm@gmail.com. We can cancel your registration and issue a credit to your account. Please note, credits will not be issued after the deadline, as we pay the venue based on the number of attendees reserved - including no-shows.

SPONSORSHIP OPPORTUNITIES

Interested in sponsorship opportunities? Visit our "Sponsor" page for details and benefits! CLICK HERE

USE OF PHOTOGRAPHIC IMAGES

Attendance and participation in CenTex SHRM events constitute an agreement by the attendee to CenTex SHRM's use and distribution (both now and in the future) of the attendee’s image or voice in photographs, videotapes, and/or electronic reproductions. Images and videos may be used on the CenTex SHRM’s website, social media and for other marketing purposes. Attendees waive, release and forever discharge CenTex SHRM from and against claims or actions arising out of or resulting from any use of attendee’s image. For questions or concerns regarding the use of your image, please contact centexshrm@gmail.com.

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